Wedding Dress

Finding ‘The One’


Introducing White Lily Couture’s first brand ambassador

The search is over. White Lily Couture has crowned its inaugural brand ambassador. Launched last year, White Lily’s “Search for ‘The One’” contest gave Queensland women a chance to embrace their unique inner beauty and become the face of the exclusive bridal boutique.

White Lily Couture’s owner and style director, Alera Kingham saw the contest as a way to give an aspiring model or budding bride-to-be the opportunity to kickstart her career, and to help shape the bridal industry by inspiring and empowering women.

Ten finalists were chosen, who modelled White Lily Couture’s new range at the Enzoani 2016 Spring Collection launch. Judging was based on “beauty from within”, which is what the brand is all about. The judges were looking for someone who radiated beauty through their passion, diversity and kindness, rather than stereotypical aesthetics. “We wanted to shatter any preconceptions about what a brand ambassador should look like, as we believe beauty comes in all shapes and sizes, and is truly reflected through one’s personality,” says Alera. The panel of judges unanimously decided that finalist Marie Crittall would be a perfect fit for the White Lily Couture brand. But in spite of her classic good looks and elegant style, it was Marie’s effervescence and authenticity that really stood out.

“Marie was an ideal extension of our brand, with her bubbly and warm personality,” says Alera. “And she didn’t just see it as an opportunity to model – she demonstrated a genuine passion to represent what our brand really stands for.”

As brand ambassador, Marie’s engagements will include modelling at photo shoots, attending exclusive events and helping brides find the perfect dress. Oh, and enjoying her incredible prize, which includes a $1,000 Xennox Diamonds voucher, an Anton and Blair salon makeover, a photo portfolio with Chris Hall Photography, and a Lulu and Lipstick pamper pack.




We caught up with Marie to discuss her whirlwind experience, love, weddings and exquisite gowns…

QB: Why did you enter the competition?

Marie: “I had such a phenomenal experience when I went to White Lily Couture to find my wedding dress. Alera and her team treated me like the only bride in the world, so the experience really stuck with me. I liked everything the brand represented, so when I found out about the competition, I thought ‘Why not?’.”

QB: What does being the White Lily Couture ambassador mean to you?

Marie: “To me, White Lily Couture embodies simplicity and elegance, so I hope my personality and style are a perfect fit for the brand. And as I’m going to be a bride myself, I can use that experience to help other brides find their dream dresses.”

QB: What’s your favourite gown in the current collections at White Lily Couture?

Marie: “The ‘Kasia’ gown from the Enzoani 2016 Spring Collection that I wore on the catwalk is simply stunning. I have a love affair with lace, and the lace on Kasia is exquisite. It’s a mermaid shape, which is quite different to the styles I usually wear, but it’s really flattering and incredibly comfortable.”



QB: What are you planning for your own wedding?

Marie: “We’re getting married at Weddings at Tiffany in the beautiful Maleny hinterland, with 85 guests. My personal style is very classic and romantic, so it’s the perfect venue. We’re going for laid-back elegance, with a touch of Harry Potter and Lord of the Rings – one of our shared passions.”

QB: Any advice to brides looking for the perfect gown?

Marie: “Only take one important person with you, like your mum. And try on every style, because you never know what will suit you. I tried on 80 dresses before I found the one. Don’t lose heart… you’ll know instantly when you find it!”

QB: Tell us something we don’t know about you.

Marie: “My fiancé, James, my cocker spaniel, Molly, and I all share the same birthday: 15 November.” [QB: That sure is a coincidence!]

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Photo Credits:
Dresses: White Lily Couture
Photography: When Elephant Met Zebra
Model: Marie Crittall
Jewellery: White Lily Couture and Xennox Diamonds
Hair: Anton & Blair
Furniture: A Vintage Bliss
Flowers: Green & Bloom
Makeup: The Ballerina Bride
Location: Tea and Niceties and Jasmin Organics

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